Hale has started her professional life in 1982 as an information officer at Turkish Airlines and continued to work at Turk Ekspres Aviation and Tourism Corp., “the representative of American Express in Turkey” giving destination management services to AMEX cardholders worldwide. She was in the executive commitee responsible for annual marketing plan and business development of up-market clientele. 

She has been offered general manager position at Sabancı Holding’s tourism division when the leading industrial holding of Turkey first started to enter tourism and travel industry. Besides establishment and management of their travel agency named Vista ,which soon became the leading company in tourism ,my main task during this phase was to increase international sales and networking. She showed great success by contracting exclusive representation of Carlson Wagon-Lits Travel in Turkey. She gained a new position as “Carlson Wagonlits Account Manager “ and travelled to more than 50 countries to sign global business contracts. During her 10 years of professional life at Sabancı group she has attended many international and national exhibitions,conferences and congresses including ASTA & UFTAA and played an important role in marketing and promoting Turkey as a tourism destination.

She continued to work for the establishment of new travel agencies as Freebird , Hualin, and Jestur ; build up marketing strategies and business plans for these companies .By that time she gave reports to high circulation economy magazines of Turkey about developing marketing strategies to enhance development of tourism in several scopes.

In 2008 ,  she was offered “General Manager – Turkey” position by Cedok “the largest and oldest tour operator in Czech Republic” for their new establishment in Turkey. Being Responsible for marketing, branding and promoting the company in annual international meetings, she has participated in many travel and tourism exhibitions worldwide to promote Ahoy Turizm / Cedok and Turkey.e.g. WTM London, ITB Berlin, EIBTM Barcelona, HOLIDAY WORLD Prague, SALON MONDIAL Paris,IMEX Frankfurt, BIT Milan, EMT Italy

Having an extensive experience in marketing and branding in the tourism sector, her knowledge of international practices and work in an international environment combined with her strong management, communication and research skills encouraged her to be a management associate of World Fine Selections and Bookingsmed in order to share my experiences with new projects.